What is up everyone? By the time this post officially goes live it will be friday, so happy friday everyone! Hope you all have something fun and interesting planned this weekend. In this week’s blog post I’m getting knee deep into some of the ways to have a healthy relationship with social media without feeling overwhelmed and discouraged.
As content creators, it isnt addressed how we are supposed to manage our social media time without feeling like we are about to lose our minds. A lot of people are becoming slaves to likes, comments, and overall popularity on social media, when your core purpose should be to drive value for your audience/clients. Whichever is the case for you. We have to at some point be honest with ourselves, take a step back and remember why we are even on social media to begin with. Take a look below at some thoughts and tips to keep in mind as you create content for your business and or blog. This will help you view social media in a different light
It’s important we are moderating our time on social. It’s growing to be one of the main causes of anxiety and depression around the world, and I don’t want to see people being a affected by a platform that also holds a lot of beauty to it.
My first hack is to schedule out how much time you want to spend on social media per day. I set a timer on my phone for 30 min a day for strictly engaging with my audience and similar accounts.. For my platform and business objectives, engagement is everything and will eventually be the source of my bread and butter through brand collabs. Adjust the time based on what your goals are for the quarter. I personally do this everyday for 30 min of non stop engagement as Im looking to increase my engagement for the end of Q4 and build brand awareness. That leads perfectly into my next tip.
Be Intentional with your Time and Always Keep your Goals in Mind:
Be intentional about what you’re doing on social. What are your goals for the month? Are you looking to increase follower growth %, conversion rates, engagement on a specific platform or multiple platforms? What actions and strategies are you implementing to reach those goals? Who are you talking to? If you’re talking to everyone, you’re simply talking to no one. Always keep your monthly and quarterly goals in mind to keep you focused in times when you feel like you want to throw the towel in and just give up. Which is leading up to my next point.
Remember your Why!
I cant tell you how many times during the week and even during photoshoots where I have to remind myself of my why. We are constantly tested as creatives. People sometimes cancelling on us, sometimes unreliable and unprofessional people, content planning, and companies not responding to our pitch emails. It gets stressful and annoying at times. It makes you want to scream some days. But even through the distress I don’t give up. You have to keep going. I think of the all of the women who Direct message me about how happy they are that they found my page because of my positivity, fashion inspiration and mental health tips I share. Once you start receiving messages from people, that’s when you really know you have purpose and are having an impact on people through your content. You officially know the value you can bring to your audience once you notice people messaging you. I also remember how much I love fashion, and discussing mental health in hopes to encourage, inspire and heal others. We all have unique gifts to offer the world. Always remember that. This should help keep you driven.
Know your Worth & the Value you Bring to your Audience:
This took me a while to figure out, but thank you Jesus I’ve arrived lol. On a serious note, if you don’t know the value you bring to your audience, it’s going to make it more difficult for you to be consistent, confident in your content, and it will also keep you from comparing yourself to other bloggers/businesses that are in your niche. Knowing your value will propel you to be laser focused on growing your platform providing the best content ever for your audience.At the end of the day it’s about them and providing valuable content.
Don’t Watch your Competition too Much without Having a Strategy:
I say this because, you can easily fall victim to comparing if you’re watching their every move without a strategy. Yes engage with them because you truly love their content. I would never tell someone to not follow a business or content creator because they;re in a similar niche as you. But more importantly, Analyze how their audience might be responding to specific blog post or a new service/product and see where you can fill in the gaps with your business and or platform that they aren’t already doing. For instance, I cant name a handful of fashion bloggers who consistently discuss mental health but they are discussing fall trends, fashion, and style tips. Boom I just filled in a gap there because it’s a topic you aren’t seeing widely discussed by al ot of micro influencers.
Screenshot those DM’s Comments of your Audience leaving amazing comments- these will keep your inspired as you encounter frustrating moments. This probably sounds obsessive, but I screenshot the thorough and sweet comments I get from people. I am human y’all and sometimes I have rough days. I always refer to those special DM’s and comments I get from my followers and it reminds me of why I create content in the first place!
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